Update: Innovation Direct™ receives packaging and product visuals from potential licensee of bedding product; conference call in process of being scheduled…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, chiming in with an update on a situation we’d last reported about in a June 8th entry (“Update: Innovation Direct™ receives update from potential licensee of bedding accessory; conference call rescheduled for later in the month…“). Earlier Thursday, the Innovation Direct™ representative that has been managing Florida-based Designer Factory Showromm’s long-standing interest in a bedding accessory from our roster received an e-mail from his contact at the firm that contained visual mock-ups of the product and its potential packaging. As we’d explained in the aforementioned posting, the manufacturer was due to meet with a graphic artist that would be developing these materials.

The gentleman also expressed a desire to reschedule the conference call originally scheduled to take place on June 8th so that a variety of topics could be discussed, including what the typical customer for this product would be, the name the product would go by on the consumer market, the finalizing of the design, and the overall structure and terms of a licensing agreement. We are now in process of coordinating with both the inventor and the potential licensee and the inventor regarding the time and date of the call.

Stay tuned to the Innovation Direct™ Blog to be kept abreast of all developments with this situation!

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