Update: Innovation Direct™ receives reply to Innovation Direct To Industry™ e-mail from ERA member Hampton Direct; information on submission procedures provided by company…

Greetings, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with the details on our first response to today’s Innovation Direct To Industry™ e-mail campaign with ERA member companies (http://innovationdirectonline.com/blog/?p=1408). Thursday afternoon, Innovation Direct™ received a reply from the executive assistant to the CEO of Vermont-based Hampton Direct affirming their willingness to review product ideas from our roster on an ongoing basis.

As per their correspondence, Hampton will consider any invention that could potentially sell well on television, via direct mail, or in catalogs, their main channels of distribution. The company also sent along their submission and confidentiality policies for review. The Innovation Direct™ representative that will be managing Hampton’s Innovation Direct To Industry™ account has already replied with a couple of procedural questions that will likely be answered promptly.

We look forward to reporting on the evolving of our relationship with this direct response powerhouse and will keep you abreast of all developments, here on the Innovation Direct™ Blog. Check in often!

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