Update: Innovation Direct™ receives reply to Innovation Direct To Industry™ e-mail from Global Infomercial Services, Inc.; company willing to review new product ideas…

Greetings, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, here with our final update for a very busy Wednesday. Wednesday afternoon, Innovation Direct™ received a reply to an Innovation Direct To Industry™ invitation e-mail from Illinois-based Global Infomercial Services, a company that serves as a member of a renowned name in the direct response industry, Oak Lawn Marketing Group. Global had been one of the companies included in the group of ERA member companies that received an Innovation Direct To Industry™ e-mail yesterday (http://innovationdirectonline.com/blog/?p=1389).

As per the communication received from one of the company’s senior executives, Global would be happy to review new product ideas from our roster that could fit the direct response mode, even though they actually serve as the industry’s largest distributor of these types of products, and are not a manufacturer themselves. The correspondence did go on to explain that they will be happy to refer an invention they feel merits further attention and possible licensing to one of their many industry partners that are able to license innovations and turn them into reality.

We are certainly pleased with the potential this relationship would appear to hold and will update you on all further developments, here on the Innovation Direct™ Blog. Check in often!

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