Update: Innovation Direct™ receives response from Connecticut-based Lipenwald, Inc. regarding Innovation Direct To Industry™ e-mail; initial package to be prepared in coming days…

Good afternoon once more, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back in again with another report. Late Wednesday afternoon, Innovation Direct™ received an e-mail reply from Connecticut-based Lipenwald, Inc. regarding an Innovation Direct To Industry™ e-mail they’d received from our company earlier in the day. Lipenwald is one of the direct response companies that is a member of the Electronic Retailing Association (ERA) and part of the group that was targeted in today’s Innovation Direct To Industry™ campaign (http://innovationdirectonline.com/blog/?p=1072).

As per the communication received, the company representative emphasized that new products are critical to their business models and that they are always on the lookout for innovative new items. Accordingly, the Innovation Direct™ representative that will manage their account in the program will begin his searches through the database towards their first package in the coming days.

Check in with us frequently on the Innovation Direct™ Blog to get the latest news!