Update: Innovation Direct™ representative conducts introductory telephone call with Nevada-based Hyloft, Inc.; National Hardware Show 2009 exhibitor officially joins Innovation Direct To Industry™ program…

Greetings once again, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back in the saddle with our latest report. Earlier Monday, the Innovation Direct™ representative that will manage the Innovation Direct To Industry™ account of Nevada-based Hyloft, Inc. conducted an introductory telephone call with one of the company’s principals. We’d initially reported about this company in an August 19th entry (http://innovationdirectonline.com/blog/?p=1183).

As we’d explained in that posting, the manufacturer had expressed a willingness to speak with Innovation Direct™ further about their business model and product categories of interest in their reply. Accordingly, today’s conversation was quite informative, as the Hyloft representative was able to inform our aforementioned colleague that they were interested in all types of storage and organizational products for the home, and that they were willing to sign non-disclosure agreements when necessary.

We are pleased to learn that our process appears to be very compatible with Hyloft’s business model and will begin preparations on their initial Innovation Direct To Industry™ package soon. Check back with us often on the Innovation Direct™ Blog for the latest!