Update: Innovation Direct™ sends 2nd set e-mail follow-ups to companies met personally at International Home and Housewares Show 2009…
Greetings, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back once more with another update pertaining to the recently concluded International Home and Housewares Show 2009. Monday afternoon, Innovation Direct™ sent follow-up e-mails to the companies that had been met personally during the event by our trade show representative and that had not yet responded to our initial communication attempt last Thursday (“Innovation Direct™ follows up with exhibitors personally met at International Home and Housewares Show 2009; 3 responses received, phone meeting scheduled with Canadian infomercial company…“).
As we had explained in that entry, we had sent correspondence to those companies specifically reminding them that our colleague had spoken with them at their booth and that they’d expressed a willingness to review new product ideas from our roster. Since there had been direct dialogue with these individuals, we felt it would be appropriate to send a second e-mail within a tighter time window than we customarily would.
We are pleased to report that our relationships with the 3 companies that had replied to our first wave of correspondence are well underway, a fact that we will elaborate on further in future posts here on the Innovation Direct™ Blog. Check in frequently!