Update: Innovation Direct™ representatives send Innovation Direct To Industry™ e-mails to 18 additional National Hardware Show 2009 exhibitors…

Good evening, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back one final time before heading into the long holiday weekend. Earlier Friday, Innovation Direct™ representatives reached out via e-mail to 18 additional National Hardware Show 2009 exhibitors regarding our dynamic new product idea subscription service for manufacturers, Innovation Direct To Industry™. This follows a 13 exhibitor effort on Thursday, as detailed in an entry here on the Innovation Direct™ Blog (“Innovation Direct™ contacts 13 additional National Hardware Show 2009 exhibitors through Innovation Direct To Industry™ e-mail campaign…“).

Each e-mail follow-up “session” consists of Innovation Direct™ representatives visiting the company websites for each manufacturer first, and determining whether they appear to be both a manufacturer and marketer of products, with adequate distribution channels. The perousal of the site also reveals whether the company should be contacted through an e-mail address, or whether they have an online contact form that allows us to send the correspondence directly through that method.

We’ll continue to provide you updates on any companies that do respond, here on the Innovation Direct™ Blog. Check back in often!