Update: Innovation Direct™ facilitates conference call with inventor of fitness accessory and Las Vegas-based Innovation Direct To Industry™ infomercial company…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, checking in with an update on a conference call conducted earlier Wednesday with our contact at a Las Vegas-based Innovation Direct To Industry™ infomercial outfit and the inventor of a fitness accessory they have been demonstrating an advanced level of interest in. We had most recently reported on this situation just yesterday (“Update: Innovation Direct™ confirms new date for conference call with Las Vegas-based Innovation Direct To Industry™ company regarding fitness accessory…“).

As we’d explained previously, the main purpose of the call was to have the inventor outline the features and benefits of his inventions and more specifically, to itemize the ways in which his concept was superior to a similar product that has been on the market for several years and has been an unqualified infomercial success. During today’s conversation, the inventor was able to elaborate specifically on the multiple muscles in the body that his product would target, and how certain positioning it was capable of during the exercise process would be particuarly advantageous to the user.

At the conclusion of the call, the inventor agreed to the manufacturer representative’s request to essentially transcribe all the points he had made during the conversation regarding the advantages of his item. The inventor agreed to do so as soon as possible and send the information via e-mail, after which it will be forwarded to principals within the company for further review.

We will continue to provide updates as this situation develops, here on the Innovation Direct™ Blog. Check back in often!


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