Update: Innovation Direct™ receives response to Innovation Direct To Industry™ e-mail from direct response giant Sylmark, Inc.; company’s non-disclosure agreement to be sent for review…

Hello, Juan C. Blanco, Innovation Direct™’s Director of Product Licensing, back in yet again with another report regarding our Innovation Direct To Industry™ efforts with member companies of the Electronic Retailing Association (ERA). Earlier Thursday, Innovation Direct™ received a reply of interest in the program from direct response giant Sylmark, Inc., a California-based entity that has had a score of infomercial hits over the years. Sylmark was one of the companies targeted in our Innovation Direct To Industry™ e-mail campaign of July 22nd (“Innovation Direct™ reaches out to 35 additional member companies of Electronic Retailing Association regarding Innovation Direct To Industry™ program…“).

In the e-mail, the manufacturer made it a point to emphasize that they would be willing to review inventions in all different phases of development, and that they would like for Innovation Direct™ to execute their version of a non-disclosure agreement. The Innovation Direct™ representative that will be managing the company’s Innovation Direct To Industry™ account has already replied and asked that the document be sent via e-mail for our review.

Check in often with the Innovation Direct™ Blog for the latest updates regarding this situation!